BCV Social, A RateGain Company

VP, Executive Creative Director (2023-Present)

Head of Creative, leading, guiding and problem-solving for a large interdisciplinary team comprised of Video, Photo, Art and Copy Teams

Scaled Creative from 7 to 30 employees (across 2 continents!) efficiently while nurturing and developing their skills to maximize their talents and continually exceed clients’ expectations from both creative and performance perspectives

Responsible for creating luxury campaigns and content at a global scale and overseeing creative/content production for 300+ clients in varied lifestyle, luxury, hospitality and travel verticals

Established creative vision, brand identity, overall narratives and processes - both internally and for our clients

Constant incorporation of emerging tech, trends and innovation to integrate and elevate our content and strategy

Manage budgets for projects, resources and employees - both staff and contract - across all of Creative

Instrumental in new business development/revenue growth – winning new clients and increasing existing clients’ spend

Increased Creative Revenue by over 250% through streamlining and building new offerings