THE STORY

Nemacolin Woodlands Resort is on a never-ending expansion of possibilities. The past 4 years partnering with them have been some of the most fun I’ve had because of this. They want to cater to every want and desire that their guests and members could possibly dream up. When the opportunity to buy a fully operating casino situated directly next to their property, they jumped. One year - and a massive renovation - later, they launched The Casino at Nemacolin.

We created and built “Face of Fortune” to be The Casino’s evergreen, all-encompassing, fully integrated campaign. The volume of off-shoot, ancillary campaigns is endless. Our clients thought we were right on the money with this campaign. The early results have come in - across sentiment, engagement, click-through, redemption and ROI - and have never been higher. Those only help make the case (if I do say so myself) that we hit the jackpot on this one.

All work done by me or by my team under my direction